Let me guess, you have a fan-dabby-dosy product/course/{fill in your fabulous things here} but the thought of actually launching it?..Scary as hell….
Even your kidneys shiver at the thought of undertaking this monumental task?
Don’t worry precious, I got you.
In the last 2 years I have done 8 launches grossing over $600,000 in sales…all with a job, kids, house and husband to juggle. Seriously I’m wondering if I should actually join a circus…oh wait, my house IS a circus…and I am the monkey!
But this monkey does one thing right…LAUNCHING!
I have a very specific, kinda mad system to plan & execute my lanches and the reason it works so well is because it allows me to gather everything in one handy little checklist.
I look at my launches in three phases and assign objectives for each phase. These objectives are then broken down into tasks..easy peasy!
Here are the three phases:
Pre-Launch, which runs from 6 – 8 weeks before to 1 week before the cart open day.
The actual launch, of course.
And then so important but forgotten more often than a wedding anniversary is the post-launch period. (no, not post LUNCH. That is also fun, but not what I’m talking about here.)
You can get all of this in easy to follow, checkoff-able tasks right here along with a walkthrough video.
Clickety click below to swipe the checklist and video right NOW
How to Plan the Pre-Launch:
T-Minus 6 – 8 weeks
Now is the time to validate your idea, set your goals, plan your resources, finalise your product and lock down timelines and collaborators.
Your final offer should be locked at this point!
T-Minus 4 – 6 weeks
Pre launch assets planned: All things you need to create buzz about your launch such as social media updates, blog posts, videos, podcast interviews etc.
Launch assets planned: What on earth is a launch asset? Good question. Essentially the things we use to during the launch phase; emails, sales pages, webinar pages, thank you pages.
Your payment mechanism (you do want to get paid, right?)and please for the love of all that is good TEST IT.
Post purchase mechanism sorted: How do people get their sticky mitts on the actual THING that they are so desperate for and plan out any post purchase follow up emails.
Lead generation activities: Every activity (ads, boosted posts, guest posts etc,) needed to get people to know that you exist. Quite important really…because they can only buy FROM you if they KNOW you exist.
T-Minus 2 – 4 weeks
External communications locked. This is the time to make sure your collaborators have given you their content, no last minute Sallys please. It’s also a good idea to let your payment processor know in advance to avoid issues like being mistaken for a suddenly active drugs lord or money launderer.
Internal communications locked. If you have a team make sure their roles are clear, also pre-warn friends and family. They may be nice and offer support, otherwise get them out of the way.
Launch assets READY & TESTED: Yes ALL of those money-making things!
Pre-launch assets are ready to deploy (Sir!). This means all social media updates and blog posts are ready and bonus points for being scheduled. Plus your tease and prime emails are written and ready to go. And not forgetting your wait list page (yes, you will have a wait list) is ready and linked up to your auto-responders.
Product created. The small matter of the THING needs to be taken care of too. All worksheets, bonuses, modules, packaging should ideally be done (full disclosure: My THINGS are usually pending till the last minute but don’t be ME)
T-Minus 1 week (be sure to have enough gin and cake in the house)
Tech checks. Go through the entire process from start to finish and get other actual people to do it as well. All of it.
Pre-launch starts. All those teasing, juicy updates and blogs – line em up and send em out
What happens during the launch period:
Pull the trigger, baby: This is the time when the launch trigger is …well..triggered and the cart opens. Make sure you have support staff on hand to handle tech glitches and lots of chocolate to celebrate each new sale.
Welcome new sales. Like a long lost friend! These people have handed over their hard earned (probably) cash, make them feel welcome. The internet equivalent of tea and cake would be nice.
Keep up the momentum, don’t let it fall as flat as my last souffle. Screenshots of sales are great for this.
Automatic testimonials. A system for capturing and another for sharing them is what you need here.
What happens Post-launch:
Upsell or downsell to non buyers. Take advantage of all the buzz of your launch and sell to people who missed out on the core offer OR bought it but can now upgrade to something better and/or shinier
Launch postmortem. This is where all your metrics are captured… these are like gold for planning your next launch, as are points of resistance (which I talk more about in the video). You can use a survey for non-buyers to identify the points of resistance and use that data to optimize your next launch.
Follow up. Thank you notes, personal welcome – all the make-you-feel-warm-and-fuzzy type of stuff.
So, there you have it my darlings. Get all of this goodness in a handy, print off and cover your kitchen cupboards in it pdf checklist here along with a walkthrough video.
Get your hot little hands on the checklist and video INSTANTLY below.
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