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The Humintell Blog May 19, 2012

Pentagon Research: Narratives Negate Violence?

BBC has reported on the Pentagon’s growing interest in the neurobiology of political violence, a relatively new field that combines neuroscience with more traditional social science-based approaches to understanding human behavior.

One program by Darpa is working on a project, Narrative Networks, that tries to “understand how narratives influence human thoughts and behavior, then apply those findings to a security context in order to address security challenges such as radicalization, violent social mobilization, insurgency and terrorism, and conflict prevention and resolution,” according to William Casebeer, the Darpa official leading the work.

If US officials had a device that could advise them what to say, generating a story based on a scientific understanding of the brain’s inner workings to soothe tempers and calm the mood of the population, would it be beneficial to not only the US, but the world?  It can be and is considered by some to be a nonviolent way to create change.

Dr. David Matsumoto, Director of  Humintell & the Director of the Culture and Emotion Research Laboratory at SFSU, has been recruited by another Pentagon initiative, Minerva.  His mission is to conduct scientific research on the role of emotions in inciting political violence.

Dr. Matsumoto and his colleagues are doing this by studying the facial expressions and language used by political leaders to see if those can be used as predictors to  future violence.  He states,

“I think that one of the most logical direct applications of this kind of finding and this line of research [is] to develop sensors that can watch, either monitor the words that are being spoken and/or the non-verbal behaviors that are expressive of those emotions,” he says of the Pentagon’s interest in his work. “I think the development of sensors like that … would be sort of an early warning signal or system [to detect violence].”

Should we celebrate the non-violent, non-confrontational path the government is taking in their effort to ease tensions and violence among the world’s people?

The article goes on to ask a more fundamental and perhaps important question, which is whether such research will actually help the Pentagon convince people that the US military is really there to help them.

“None of the work we are doing, nor anyone else I know in the Narrative Networks group, is about increasing the ability of soldiers or sailors to kill people or to brainwash people,” says Paul Zak, a professor at Claremont Graduate University, who specializes in neuroeconomics, and whose work has been funded by the Darpa program.

Read Montague, a neuroscientist at the Virginia Tech Carilion Research Institute and also a part of the Darpa Narrative Networks Project states,

“I see a device coming that’s going to make suggestions to you, like, a, this situation is getting tense, and, b, here are things you need to do now, I’ll help you as you start talking.  That could be really useful.”

What do you think?  Could this research be beneficial in curbing violent acts?

Filed Under: Nonverbal Behavior, Science

The Humintell Blog May 17, 2012

See What You’ve Been Missing! Q & A

There is a growing interest in the fields of nonverbal communication and emotion recognition, specifically microexpressions.

People interested in the  field of deception detection and facial expressions of emotion as well as nonverbal communication skills and are asking how do I apply these types of techniques in the real world?  What types of professions is this applicable for?

Well, Psychology Today has answered that call with a review of a new book Nonverbal Communication:  Science and Applications written by Humintell’s Dr. David Matsumoto and Dr. Hyi Sung Hwang as well as SUNY Buffalo’s Dr. Mark Frank.

The article goes on to write that the new book blends nonverbal communication research with how professionals have used this knowledge to excel in their profession.  This includes law, negotiation, medical, marketing and many more…

It includes research chapters with ample citations that are complimented later on in the book with chapters on personal reflections of professionals that can be applied to the reader regardless of their profession.

 Jeff Thompson, author of the article interviewed Dr. Matsumoto:

Q:  To start things off, why did you, along with Mark Frank and Hyi Sung Hwang, write this book?

A:  [DM] We created this book because there was a gap in the available books. Many are for scientists that don’t really translate how the scientific work can be translated into practice. Others are by practitioners, with sometimes little or no nod to the science, and in some cases discussing NVBs that have not been validated. We wrote this book so that scientists could appreciate the practical use of research, and practitioners could appreciate the science behind validated NVB indicators.

Q:  You explain the functions of nonverbal communication as it being able to 1) define communication, 2) regulate verbal communication, and 3) be the message itself.  Can you explain what these mean?

A:  [DM] As stated in Chapter 1, NVC serves to provide a context for communication, sometimes commenting on words. A quick smile, for instance, when discussing the disappearance of one’s children, provides additional info that defines the communication. Our voices, faces, and head gestures regulate turn-taking in conversations. And these all occur without words sometime, and thus the NVB becomes the main message themselves.

Q:  What are some common misconceptions about nonverbal communication?

A: [DM] The big misconception about NVB and deception is that averting one’s gaze or fidgeting is associated with lying. This belief is held across cultures. Studies have tested this hypothesis, and most do not support it. It is a myth. 

To read more from Dr. Matsumoto’s interview click here.

Filed Under: Hot Spots, Nonverbal Behavior, Science

The Humintell Blog May 10, 2012

Mood Matters: Marketing to Our Basic Emotions

We all know that our frame of mind, or mood if you prefer, greatly influences our behavior.  What is one of the best indicators to how we feel? Our facial expressions.

Marketing departments are now able to capitalize on that more than ever due to the fast pace and growth of technology.

Human’s basic emotions regulate the things we do, what we buy and even what we are willing to tolerate (e.g. pay rate, product prices etc).

CNET/Reviews comments on the future of marketing and car building.   Toyota is beginning production on a mood facial recognition tracking system that they will place in the dashboard of their vehicles. This system will customize the electronics of the vehicle to the drivers specifications. 

What does this mean on the practical applications side of this technology?

Well, if your car thinks you might be angry or sad, the system will increase the alert time it gives you.  Thus giving you more time to react to a possible collision.

The possible down side to this, is simply that Big Brother is watching.  The technology could be integrated with other vehicle electronics systems to block phone calls or limit speed if it senses that the driver is under stress.

The question for consumers and the public in general is,  is safety more important than freedom?  Also, how much safety is really necessary before our freedom is compromised?

Toyota is not the only car maker capitalizing on such technology. Audi has a similar type of system in the works.  Other industries are also implementing emotion recognition in an effort to improve their products and marketing.

Samsung has recently applied for an emotional recognition patent.

According to Phys.org the South Korean conglomerate’s patent is on a device that will be able to tell a users emotions based on their facial expressions or action units (AUS).   AUS ‘are components of a facial action coding system which was specially programmed to reference the contractions of facial muscles.

Filed Under: General, Nonverbal Behavior, Science

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