My daughter Abigail’s good friend, Maxie, used to work at a bakery in our hometown of Westerville. One Saturday morning Abigail and I stopped by to say hello and get a sugary treat after having coffee. I noticed Maxie was busy replacing donuts and making sure the pastry trays were completely full. Unfortunately, it was a bad persuasion move on her part.I asked Maxie why she was so quick to restock the trays after a few donuts or pastries were purchased. She said the bakery owner liked the trays to be full and he believed they looked better that way. I told her that approach is actually working against the bakery making more sales. Let me explain.Two principles of influence were potentially at work in the bakery if the situation was handled correctly. The first was consensus – we look to others to see how we should behave in certain situations. The second principle was scarcity – we value things more when they’re rare or diminishing. When people walk into a bakery and see a tray with very few donuts left, consensus kicks in as the first thought is – those must be good donuts because everyone seems to be buying them. Next comes scarcity – with so few donuts left, if I don’t get one soon I might not be able to get one. Both principles become a huge draw do make a purchase!I’m pretty confident the owner of that bakery has many things for employees to do other than constantly restocking the shelves. One big thing would be having them engage customers and sharing what items are “selling like hotcakes.”Have you ever been to a store where you obviously needed help but an employee or employees seem more concerned with stocking the shelves? That’s frustrating. Some of that may be due to their hesitancy to interact with people but I’m sure some of the pressure comes from a manager who feels fully stocked shelves is a high priority for the store. Not smart if you want to sell more goods.Think about where you work. Are there things you have that people actually see? If so, don’t be so quick to “restock the shelves” because doing so reduces the impact of consensus and scarcity. Rather, manage the process so you convey what other people are buying and get your customer to “act now” so they don’t lose an opportunity. If you’re worried about employees standing around, teach them how positively engage customers in such a way that customers enjoy the buying experience and keep coming back.
Brian Ahearn, CMCT® Chief Influence Officer InfluencePEOPLE Helping You Learn to Hear “Yes”.
Gratitude Is Good For The Soul And Helps The Heart, Too
By Patti Neighmond for NPR
Research shows that feeling grateful doesn’t just make you feel good. It also helps — literally helps — the heart.
A positive mental attitude is good for your heart. It fends off depression, stress and anxiety, which can increase the risk of heart disease, says Paul Mills, a professor of family medicine and public health at the University of California San Diego School of Medicine. Mills specializes in disease processes and has been researching behavior and heart health for decades. He wondered if the very specific feeling of gratitude made a difference, too.
So he did a study. He recruited 186 men and women, average age 66, who already had some damage to their heart, either through years of sustained high blood pressure or as a result of heart attack or even an infection of the heart itself. They each filled out a standard questionnaire to rate how grateful they felt for the people, places or things in their lives.
It turned out the more grateful people were, the healthier they were. “They had less depressed mood, slept better and had more energy,” says Mills.
And when Mills did blood tests to measure inflammation, the body’s natural response to injury, or plaque buildup in the arteries, he found lower levels among those who were grateful — an indication of better heart health.
So Mills did a small follow-up study to look even more closely at gratitude. He tested 40 patients for heart disease and noted biological indications of heart disease such as inflammation and heart rhythm. Then he asked half of the patients to keep a journal most days of the week, and write about two or three things they were grateful for. People wrote about everything, from appreciating children to being grateful for spouses, friends, pets, travel, jobs and even good food.
After two months, Mills retested all 40 patients and found health benefits for the patients who wrote in their journals. Inflammation levels were reduced, and heart rhythm improved. And when he compared their heart disease risk before and after journal writing, there was a decrease in risk after two months of writing in their journals. Those results have been submitted to a journal, but aren’t yet published.
Mills isn’t sure exactly how gratitude helps the heart, but he thinks it’s because it reduces stress, a huge factor in heart disease.
“Taking the time to focus on what you are thankful for,” he says, “letting that sense of gratitude wash over you — this helps us manage and cope.”
And helps keep our hearts healthy.
Boosting Emotional Health
By Robert Preidt, HealthDay Reporter
Living together or getting married provides young adults — especially women — with a boost to emotional health, a new study finds.
Researchers analyzed data from 8,700 Americans who were born between 1980 and 1984, and interviewed every other year from 2000 to 2010.
The study authors found that single young women had a similar increase in emotional health whether they moved in with someone or got married for the first time. For men, marriage seemed to be the key to improving their emotional health.
When it came to finding love the second time around, both men and women had similar improvements in emotional health when they moved in with someone or got married, the findings showed.
The study was published online Dec. 3 in the Journal of Family Psychology.
As recently as the early 1990s, getting married gave people a bigger emotional lift than living with someone, the investigators found.
These findings suggest that living together no longer carries the stigma it did in previous generations, according to study co-author Claire Kamp Dush, an associate professor of human sciences at Ohio State University.
Today, about two-thirds of couples live together before marriage, she pointed out.
“At one time, marriage may have been seen as the only way for young couples to get the social support and companionship that is important for emotional health,” Kamp Dush said in a university news release.
“It’s not that way anymore. We’re finding that marriage isn’t necessary to reap the benefits of living together, at least when it comes to emotional health,” she added.
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