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The Humintell Blog May 19, 2015

What Your Smile May Say About Where You’re From

core valuesA new study finds that an individual’s use of facial expressions, such as smiles, is related to the migratory history of where they’re from. More specifically, the recent research suggests that if you come from a country of immigrants, you’re more likely to crack a friendly smile on the street.

As written by Chris Cesare for Science Magazince, Scientists have known for decades that societies have their own unwritten rules about when it’s appropriate to smile, frown, or get angry. These rules are part of a country’s “emotion culture,” the norms that influence how and when people express whether they’re pleased or upset. Researchers often study these differences geographically, finding that the United States and the West tend to be more expressive than China and the East. But those geographical studies overlook the important role migration played in shaping emotion culture, says Paula Niedenthal, a psychologist at the University of Wisconsin, Madison.

Niedenthal and her colleagues suspected that, over time, countries without many immigrants would agree on rules for how much emotion to show in certain situations. People in those countries might even suppress their true feelings so as not to upset the social pecking order. In Japan, for instance, subordinates use smiles around their bosses to hide feeling upset. For countries with a more diverse past, though, the story would be different. “What we’re talking about is a collision of differences in language and emotion culture,” Niedenthal says. People in these melting pots would need to beef up their facial expressions to overcome the language barrier.

To test their hypothesis, the researchers needed a way to measure the amount of migration a country has experienced. They used something called “historical heterogeneity”, which captures the history of a country’s migrations in a single number and represents the tally of the countries that have contributed more than a tiny percentage (about 0.1%) to the current population. For example, Canada scores a 63, which means that Canada’s current population has largely come from 63 different source countries over the past 500 years. By contrast, China and Japan both score 1.

The researchers compared these numbers with some reanalyzed data from an earlier study of emotional expression. In that work, more than 5000 participants from 32 countries filled out a survey that posed various emotional scenarios. For instance, it asked respondents to imagine being happy with a close friend in public or upset with a female professor in her office. It then asked the participants how they should respond, with options like “show more than you feel” and “hide your feelings by smiling.” When Niedenthal and her colleagues tallied the results, they found that countries with more migration also tended to be more expressive.

Then the team zeroed in on a particular kind of facial expression: the smile. They conducted a new study of 726 people in nine countries, including the United States, Japan, and France. Here, participants were again asked to complete a survey, which inquired what constituted a good reason for someone else to smile. There were options such as “is a happy person,” “wants to sell you something,” and “feels inferior to you.” For each reason to smile, the participants picked from among seven choices, from strongly disagree to strongly agree. The researchers compared the results for each country with their migration numbers. Countries with greater immigration over the past 500 years were more likely to interpret smiles as friendly gestures, whereas those with less migration thought smiles were related to the social hierarchy, the team reported online before print in the Proceedings of the National Academy of Sciences.

 

Filed Under: Cross Culture, culture

peopletriggersblog April 30, 2015

The Psychology of Social Media In a Crisis

One of the large parts of professional Social Media management is the role of a crisis. When something urgent and negative happens, people feel emotionally compelled to share information without necessarily evaluating the truth of that information. This is particularly so when someone is 1) physically or effectively close to the disaster, 2) tending to […]

Filed Under: Behavior, culture, digital marketing, Marketing, Psychology, Social Media, social media crisis, social media marketing

peopletriggersblog March 31, 2015

Social Media Psychology: SM Is Worse For You Than You Thought

For all the time we devote to social media, you would think that it would register some meaningful improvement to our lives. You would expect that social media would do something psychologically beneficial for us: elevate our mood, increase our energy, or help us get more out of the day. But the more research that […]

Filed Under: Behavior, culture, Productivity, Psychology, Social Media, Stress and Pressure

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