For all the time we devote to social media, you would think that it would register some meaningful improvement to our lives. You would expect that social media would do something psychologically beneficial for us: elevate our mood, increase our energy, or help us get more out of the day. But the more research that […]
Testimonials: The Right Way and the Wrong Way
Nothing supercharges lead generation and sales quite like social proof. One study published in the Wall Street Journal noted that social proof was more influential in changing behavior than the prospect of saving money. Content Marketing Leaders Spill on Using Testimonials Effectively Tim Paige of LeadPages.net produces a fascinating podcast about digital marketing effectiveness called […]
Marketing Psychology: Price Framing
Price framing is one of those topics that everyone seems to have heard of, but every person you ask will give you a different definition of what it is and how it works. Yet if you’re managing a web store with thousands of products, for example, understanding how to present prices and products in the […]