Social Engineering Blogs http://www.socialengineeringblogs.com An Aggregator for Blogs About Social Engineering and Related Fields Sun, 28 Jun 2015 20:00:28 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.21 SMB Impossible, Part II http://www.socialengineeringblogs.com/smb-impossible-part-ii/?pk_campaign=rss_feed&pk_kwd=smb-impossible-part-ii Sun, 28 Jun 2015 20:00:28 +0000 http://peopletriggers.wordpress.com/?p=1431 In last month’s post, we got into a meditation on business turnaround principles, as demonstrated by the philosopher Robert Irvine (the host of Restaurant: Impossible). Restaurant: Impossible is my guilty pleasure, my Keeping Up With The Kardashians. And I thought it might be beneficial to try and divine real-world business lessons from a staged, pseudo-realistic […]

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]]> In last month’s post, we got into a meditation on business turnaround principles, as demonstrated by the philosopher Robert Irvine (the host of Restaurant: Impossible). Restaurant: Impossible is my guilty pleasure, my Keeping Up With The Kardashians. And I thought it might be beneficial to try and divine real-world business lessons from a staged, pseudo-realistic […]

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]]> SMB, Impossible: Transferable Principles of Successful Small Business http://www.socialengineeringblogs.com/smb-impossible-transferable-principles-of-successful-small-business/?pk_campaign=rss_feed&pk_kwd=smb-impossible-transferable-principles-of-successful-small-business Mon, 01 Jun 2015 02:47:43 +0000 http://peopletriggers.wordpress.com/?p=1426 One of my guilty pleasures is the show Restaurant: Impossible with Robert Irvine. Whenever I take a trip out to my parents’ place in Woodstock, they always have a backlog of the show on their DVR. I’ve always loved stories about fixers, from Winston Wolf to Michael Clayton to Ray Donovan, to real life practitioners […]

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]]> One of my guilty pleasures is the show Restaurant: Impossible with Robert Irvine. Whenever I take a trip out to my parents’ place in Woodstock, they always have a backlog of the show on their DVR. I’ve always loved stories about fixers, from Winston Wolf to Michael Clayton to Ray Donovan, to real life practitioners […]

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]]> The Psychology of Social Media In a Crisis http://www.socialengineeringblogs.com/the-psychology-of-social-media-in-a-crisis/?pk_campaign=rss_feed&pk_kwd=the-psychology-of-social-media-in-a-crisis Thu, 30 Apr 2015 20:55:51 +0000 http://peopletriggers.wordpress.com/?p=1424 One of the large parts of professional Social Media management is the role of a crisis. When something urgent and negative happens, people feel emotionally compelled to share information without necessarily evaluating the truth of that information. This is particularly so when someone is 1) physically or effectively close to the disaster, 2) tending to […]

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]]> One of the large parts of professional Social Media management is the role of a crisis. When something urgent and negative happens, people feel emotionally compelled to share information without necessarily evaluating the truth of that information. This is particularly so when someone is 1) physically or effectively close to the disaster, 2) tending to […]

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]]> Social Media Psychology: SM Is Worse For You Than You Thought http://www.socialengineeringblogs.com/social-media-psychology-sm-is-worse-for-you-than-you-thought/?pk_campaign=rss_feed&pk_kwd=social-media-psychology-sm-is-worse-for-you-than-you-thought Tue, 31 Mar 2015 17:43:16 +0000 http://peopletriggers.wordpress.com/?p=1416 For all the time we devote to social media, you would think that it would register some meaningful improvement to our lives. You would expect that social media would do something psychologically beneficial for us: elevate our mood, increase our energy, or help us get more out of the day. But the more research that […]

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]]> For all the time we devote to social media, you would think that it would register some meaningful improvement to our lives. You would expect that social media would do something psychologically beneficial for us: elevate our mood, increase our energy, or help us get more out of the day. But the more research that […]

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]]> Testimonials: The Right Way and the Wrong Way http://www.socialengineeringblogs.com/testimonials-the-right-way-and-the-wrong-way/?pk_campaign=rss_feed&pk_kwd=testimonials-the-right-way-and-the-wrong-way Sat, 28 Feb 2015 15:00:02 +0000 http://peopletriggers.wordpress.com/?p=1408 Nothing supercharges lead generation and sales quite like social proof. One study published in the Wall Street Journal noted that social proof was more influential in changing behavior than the prospect of saving money. Content Marketing Leaders Spill on Using Testimonials Effectively Tim Paige of LeadPages.net produces a fascinating podcast about digital marketing effectiveness called […]

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]]> Nothing supercharges lead generation and sales quite like social proof. One study published in the Wall Street Journal noted that social proof was more influential in changing behavior than the prospect of saving money. Content Marketing Leaders Spill on Using Testimonials Effectively Tim Paige of LeadPages.net produces a fascinating podcast about digital marketing effectiveness called […]

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]]> Marketing Psychology: Price Framing http://www.socialengineeringblogs.com/marketing-psychology-price-framing/?pk_campaign=rss_feed&pk_kwd=marketing-psychology-price-framing Fri, 30 Jan 2015 15:00:19 +0000 http://peopletriggers.wordpress.com/?p=1399 Price framing is one of those topics that everyone seems to have heard of, but every person you ask will give you a different definition of what it is and how it works. Yet if you’re managing a web store with thousands of products, for example, understanding how to present prices and products in the […]

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]]> Price framing is one of those topics that everyone seems to have heard of, but every person you ask will give you a different definition of what it is and how it works. Yet if you’re managing a web store with thousands of products, for example, understanding how to present prices and products in the […]

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]]> Applying the 80/20 Rule to Marketing: A First Look http://www.socialengineeringblogs.com/applying-the-8020-rule-to-marketing-a-first-look/?pk_campaign=rss_feed&pk_kwd=applying-the-8020-rule-to-marketing-a-first-look Wed, 31 Dec 2014 16:00:23 +0000 http://peopletriggers.wordpress.com/?p=1389 One of the many great lessons I’ve taken from Tim Ferriss is the active application of the 80/20 rule to projects and endeavors. The 80/20 rule, known more formally as the Pareto Principle, states that 80% of your effects are usually generated by 20% of your inputs. For example, in B2B sales it’s often the […]

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]]> One of the many great lessons I’ve taken from Tim Ferriss is the active application of the 80/20 rule to projects and endeavors. The 80/20 rule, known more formally as the Pareto Principle, states that 80% of your effects are usually generated by 20% of your inputs. For example, in B2B sales it’s often the […]

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]]> Everything You’ve Been Taught About Public Speaking is a Myth http://www.socialengineeringblogs.com/everything-youve-been-taught-about-public-speaking-is-a-myth/?pk_campaign=rss_feed&pk_kwd=everything-youve-been-taught-about-public-speaking-is-a-myth Sun, 30 Nov 2014 16:00:00 +0000 http://peopletriggers.wordpress.com/?p=1367 Let me clarify the title a bit: everything you’ve been taught about public speaking can only get you to a certain level of proficiency. Then, like in every other area of mastery, you have to re-think everything you’ve learned because it’s time to make finer distinctions. As Marshall Goldsmith says, What Got You Here Won’t […]

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]]> Let me clarify the title a bit: everything you’ve been taught about public speaking can only get you to a certain level of proficiency. Then, like in every other area of mastery, you have to re-think everything you’ve learned because it’s time to make finer distinctions. As Marshall Goldsmith says, What Got You Here Won’t […]

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