Our project consisted of getting girls to include more weights in their training – as few of them don’t know the benefits of it, and results are actually much better than just doing cardio and/or going on drastic diets. We created leaflets with information of the benefits and using famous women as examples. Those leaflets were left at a female-only gym’s reception, for two weeks, and we collected feedbacks forms. Leaflets comprehended a few persuasive techniques, first to actually get information available. All the benefits of weights use, and we tried to break the ideas that by weight lifting you will become a bodybuilder. This is not true, and that’s one message we tried to get across in our leaflets. We also used famous people as a reference, such as Natalie Portman, Christina Aguilera, and model Marisa Miller.We included a few studies to support our arguments. At the back of the leaflet, a feedback form was there for women to fill in it and give it back to us at reception, asking if they found the information useful, and if they started/or are considering including weights in their training as a result. Here is how the leaflet looked like. 
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